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How To Take Product Photos

February 9, 2015 1:30:00 PM CST

Get professional results with home photography.

Get professional photo results using everyday items you're likely to have on hand for props and backdrops. Our do-it-yourself advice from a professional photographer about lighting, staging and editing will help your craft products sell themselves!

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1 Comments | Posted in Articles By Carol Alexander

The Ins of Using Webbing Outdoors

January 16, 2015 11:38:00 AM CST

Hiking in the Bankhead national Forest.

The same flat webbing that patiently lies still as a cargo strap or tie-down can become something else entirely when you look at it differently. Take a look at our blog and you'll discover tutorials for a swing, a firewood tote, and a stylish purse along with ideas for a skinny trampoline!

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0 Comments | Posted in Editorial By Carol Alexander

Year-end reflections from a Web Master

December 31, 2014 3:20:31 PM CST

2015 is looking good for webbing and hardware

One couple couldn't find a retail dog collar worthy of their small breed show dogs. Together, they made the kind of collar they would want to buy and other folks wanted them, too.

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1 Comments | PostedBy Carol Alexander
Red and White P icon for Pinterest

Based on statistics and growth, image-rich Pinterest is the perfect social media platform for online craft marketers. These five easy steps will help you take great pictures and build a Pinterest following that will translate to sales.

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Comments | Posted in Articles By Carol Alexander

From the Mailbag at Country Brook Design®

December 18, 2014 3:43:44 PM CST

Our customer service staff answers five common questions from customers.

"From the Mailbag" has answers, suggestions, and pointers that range from a chart comparing three types of webbing to reusing hardware with new strapping to deciding between plastic or metal hardware for your project.

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Comments | Posted in Articles By Carol Alexander
chalkboard with business planning ideas

Considering your own online craft “start up” is exhilarating, isn't it? After all, if you are like most crafters, you've been giving away your tangible creativity in one form or another for years. At this point, you're convinced you can craft all the way to the bank. Most online or brick-and-mortar craft business owners will readily admit that it takes a lot more than just a great idea and endless energy to have a successful online business.

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Comments | Posted in Articles By Carol Alexander

Five Steps to Etsy Selling Success

November 18, 2014 12:20:53 PM CST

etsy

If you're ready to begin selling your handmade crafts online, Etsy's marketplace is one of the most exciting websites to start. It's the perfect venue for selling your crafts without leaving home; but you must be dedicated to doing it right. You worked hard to master your art and craft skills, It will take that same level of dedication to learn how to sell on Etsy and develop your own personal success story.

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Comments | Posted in Articles By Troy Corbin

Pricing Strategies for Craft Businesses

October 31, 2014 10:21:29 AM CDT

Little Red Shopping Cart with Price Tag

When you decide that it's time to market your crafts, you can't make a single sale until you set a price. If you price your crafts too high, you might lose customers. If you price them too low, you won't make a profit. There is no one-size-fits-all pricing strategy, so you must choose the method that works best for you.

Your pricing structure should take into account the costs you will incur from the time you begin to create your craft until you hand it over to your customer. If the skills, techniques, and uniqueness of your craft elevate it to the category of fine crafts or art, that lofty designation should also be considered.

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Comments | Posted in Articles By Troy Corbin
Social Media Icons on a PhonePhoto Courtesy Twin Design / Shutterstock.com

If you've avoided social media, you're missing out on the latest trend in marketing your crafts online. Google search algorithms favor social media shared links because they reflect what real people want. Lots of crafters are already posting their work to Facebook, Twitter, Linkedin, Pinterest, Google+, Craftgawker, and Instagram. You should be a part of that dynamic.

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Comments | Posted in Articles By Troy Corbin

Baby toys cost a lot of money and kids can grow out of them fast. Your little one doesn't care about brands and designer toys. In these times, being crafty can be quite helpful because you can save a lot of money by making your own toys. Here are 20 awesome DIY projects for frugal and crafty parents.

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0 Comments | Posted in Articles By Troy Corbin
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